2026

Welcome to a panel webinar on artificial intelligence and marketing, hosted by the NORA-HS student council. Three Professors from the University of Agder (Norway), the University of Turin (Italy), and the Stockholm School of Economics (Sweden) will join us to discuss what happens when AI is used in marketing practices and tactics.

When a machine learning model makes a prediction, a natural question is how much that prediction can be trusted. Uncertainty quantification is concerned with answering exactly that, and it comes up across most areas of AI, from computer vision and natural language processing to robotics and climate modelling.