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About the Webinar
Many of us deal with AI as consumers every day, often without noticing. It suggests what we watch, read, and buy. It answers our questions in customer service chats and decides which ads show up on our screens. Marketing is one of the disciplines where AI reaches people most directly, so it offers a clear view of how AI might change how people think, feel, and make choices.
In this panel, we discuss what AI means for consumers and how companies use it in their marketing strategies and tactics.
We explore the opportunities it creates and the risks it raises around trust, fairness, and responsibility. You don't need a marketing background to follow along. The webinar is open to PhD candidates, researchers, and non-academics from every discipline who are curious about how AI shapes our daily lives.
About the Speakers
Tobias Otterbring, PhD Psychology, works as a professor of Marketing at the University of Agder, Norway, and is an affiliated professor at the KTH Royal Institute of Technology, Sweden. His research focuses on how the real, imagined, or implied presence of others influences consumers’ cognitions, emotions, and behavioral responses. Tobias’ papers have appeared in several top-tier publications in marketing and psychology, including Journal of Marketing Research, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Journal of Experimental Social Psychology, and Journal of Experimental Psychology: Applied.
Chiara Civerais Ph.D. in Business and Management and Associate Professor–qualified as Full Professor–at the University of Turin, Department of Management Valter Cantino. She is visiting professor and researcher in several universities: London South Bank University in London (UK), Abat Oliba CEU in Barcelona (Spain), and Darden School of Business, University of Virginia (US). She teaches strategic marketing, digital marketing and big data management, brand management, and business ethics in Turin and is author of various scientific publications in top-tier journals and books about stakeholder theory and value creation, company responsibility, communication, multi-stakeholder marketing, and circular economy. She currently supervises five PhD students and a research fellow in business and management and sits in the Teaching Committee of the Doctorate School at the University of Gastronomic Science in Pollenzo (Italy). Since 2022, she has been the founder and voice of the Podcast Marketibility – Marketing & Responsibility – available on all streaming platforms. She is member of a University Spin-off “SpinLab” with the aim of supporting organizations in their sustainability, marketing, and human-oriented strategies and founder of a research center named Adhere, working on environmental-friendly digital advertising practices.
Lily (Xuehui) Gaois an Assistant Professor at the Center for Retailing and the Department of Marketing and Strategy at the Stockholm School of Economics. Her research lies at the intersection of artificial intelligence, marketing analytics, and marketing strategy, with a particular focus on how AI and digital technologies shape consumer emotions, cognition, and decision-making. She analyzes data from diverse sources, including text, images, and videos, to understand consumer responses and help companies improve their marketing strategies. Her research has appeared in leading journals, including the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, and Journal of Business Research. She obtained her PhD in Marketing from the University of Zaragoza (Spain) in 2021 and has undertaken international research visits supported by competitive funding, including a Fulbright Visiting Scholarship.
Moderator
Mattia Tamiazzois a PhD candidate in a joint doctoral program between the University of Agder and the University of Turin, and leader of the NORA-HS student council. His research examines how AI contributes to value creation and co-creation for multiple stakeholders in marketing.