NORA.startup webinar #22: AI Startup Stories

Curious to learn more about NORA.startup and get to know our members?

Join our next NORA.startup AI startup stories webinar!

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In this week's NORA.startup webinar, you will meet some of NORA.startup's members. and Findable will present themselves and share some of their experiences on how to become a successful AI startup, possibilities, and which typical pitfalls to avoid. We'll end the webinar with a plenary discussion on common interests, synergies and ideas, and how we might get better at helping each other. So tune in if you are a startup or planning on launching one and wish to learn from other like minded entrepreneurs.


Gro Merethe Johnsrud, CEO and Co-founder of Propell.AI

Gro Merethe is the CEO and Co-founder of Propell.AI. She drives the strategic partnership with VIC.AI, the most successful norwegian AI startup in automation accounting. Vic.AI is founded by Norwegians and with strong backing from premium Silicon Valley VCs. We have a strong customer base across the US and Nordics. We will automate up to 95% of incoming invoices for accounting agencies and enterprise customers in private, state and public sector.

With more than 20 years of experience from the tech industry, Gro Merethe combines a long career in the industry with a genuine passion for technology and the people involved and her customers! 

She has had leading roles in large companies such as Storebrand, If, Capgemini, Itera, Bluegarden and Visma. At Visma, Gro Merethe  was sales director and responsible for all of the companies within the Enterprise division for state and private sector. She has worked with some of the largest healthcare companies, banking, finance and insurance, universities, municipalities, and other businesses within the private sector. 

As the co-founder and CEO of, she is eager to make Propell’s one-of-a-kind, innovative technology known across the Nordics, and together with clients, make changes for today, with solutions for the future.


Sondre Pedersen

Findable offer a cloud-based service that uses artificial intelligence to read, understand and automatically sort building documentation.

Making our buildings last longer is one of the best climate action for the CRE industry and building documentation is the number 1 bottleneck for reuse of products and materials.

The team has a deep technical expertise in artificial intelligence combined with a background from the real estate industry. Several public and private actors now use Findable’s services. If this is interesting for you too, get in touch for more information


Syngens combines decades of molecular biology research with cutting edge machine learning algorithms. Our platform enables the de novo design of regulatory sequences—promoter and 5' UTR— together with underlying context—host and coding sequence—to provide predictable output. This improves the efficiency and productivity of existing products and enables the development of entirely new products due to its novel approach and capabilities.


Moderated by Alex Moltzau 

Alex Moltzau works with AI policy and ethics at NORA. He works to provide an overview of national and international policies relating to the field of artificial intelligence. Within this he has developed and coordinated the network map for the Confederation of Laboratories for

Artificial Intelligence Research in Europe (CLAIRE), mapped out PhD-level courses and is currently working on the AI research database. Furthermore, Alex assists in developing and coordinating the Nordic AI young researcher symposium. In addition to this he has a background from consulting in KPMG, starting up several organisations, and as the project leader of a coworking space in Oslo. His educational background is within social data science combining insight from social theories with data science techniques.

Read more about NORA.startup at, and don't forget to apply for membership if you meet the criteria.

Published Sep. 21, 2021 3:59 PM - Last modified Sep. 22, 2021 9:13 AM