European AI startup landscape is growing

The Netherlands and Norway are joining the European AI initiative.

Munich, January 19 2022. Today, during this year’s virtual Swedish Innovation Days, the updated version of the European AI (Artificial Intelligence) landscape has been presented. The first version of the landscape was first launched at the end of 2020 and included over 500 startups from Germany, France and Sweden. The collaboration is now excited to welcome startups from the Netherlands and soon Norway as well. The goal of the landscape is to give companies guidance and promising startups a visible platform, benefiting both parties and driving the adoption of AI. Additionally, it demonstrates the innovative strength of European startups and the willingness of European countries to collaborate in order to gain technological sovereignty.

Europe’s AI startup scene is continuously growing and more and more countries are collaborating to promote cross-border exchange, Europe’s leading innovation and startup hubs appliedAI by UnternehmerTUM, Ignite Sweden, AI Swedenand Hub France IA first came together to start the initial steps in mapping the AI startup ecosystem in Europe. This map is now being drawn more precisely by the support of The Netherlands AI Coalition, NORA (Norwegian Artificial Intelligence Research Consortium), Cluster for Applied AI and Norwegian Open AI Lab.

By creating a centralized database of quality AI startups, corporations and SMEs will have easier access to AI partners they can trust. All startups displayed have AI at their core or exhibit a significant usage of AI. They were founded less than ten years ago or pivoted their core business model less than ten years ago and their headquarters or founder are based in Europe. Each startup was put forth and verified by the organization(s) of its respective country.

Innovation made in The Netherlands and Norway

During today's launch event 127 new Dutch AI startups were added to the landscape. “It’s great that the Netherlands is participating in the European AI startup landscape. It’s a fantastic way to promote our selected startups on an international level and thereby increase their access to potential customers, partners and investors", says Anita Lieverdink, from NL AIC. Additionally, the newly joined Norwegian partners put forth their call to action during the event and are now accepting applications from AI startups throughout Norway. The landscape will continue to grow in the coming months with the new Norwegian startups.


There are several reasons why collaboration between startups and fully developed companies is a great option, not only for both parties – but for the economy as a whole: While almost all companies require a broad selection of AI solutions, startups focus on one specific niche. They provide the necessary solutions with the latest technology. Also, AI systems increase in performance with more data and applications. Therefore, in non-competitive use cases, a technology from a startup that supplies many companies tends to perform better than a stand-alone solution for one specific application in one company. Additionally, AI is a fundamentally challenging task to implement in the eye of a rapidly increasing need to develop new roles, adapt processes, collect data, hire new skills, or work in agile settings. Partnering with startups helps companies to get rid of some of these challenges and allows them to focus on value creation.

In addition to working together to map the AI Startup ecosystem in Europe, the contributing members work together to foster collaboration within the ecosystem. One such example is the European AI Matchday hosted by Ignite Sweden. With 114 meetings between 21 corporates and 78 AI startups from France, Germany and Sweden, the European AI Startup Matchday highlighted the importance of coming together to strengthen innovation within AI in Europe. The landscape collaborators plan to bring more such events to life in the coming year bringing in even more corporates and startups from around Europe.

"The appliedAI initiative is excited to have Norway and The Netherlands join our European Landscape. Growing the landscape to include more countries not only helps to provide a clearer picture of the AI Startup Ecosystem in Europe but also creates more opportunities for collaboration amongst the top leading AI organizations. Partnering with Hub France IA, Ignite Sweden and AI Sweden over the past years has led to multiple new international projects outside of the Landscape mapping and has created networking opportunities, not only for appliedAI but also for our partners and German startups. We look forward to this level of collaboration with our new Dutch and Norwegian partners."  - Andreas Liebl, appliedAI Initiative by UnternehmerTUM


Press Contact

Markus Bosch

Communications Lead / Press Officer

UnternehmerTUM gGmbH

Tel +49 89-18 94 69-1327


UnternehmerTUM –  Europe’s leading Center for Innovation and Business Creation:

UnternehmerTUM is a unique platform for the development of innovations. UnternehmerTUM actively identifies innovative technologies and initiates new business through the systematic networking of talents, technologies, capital and customers. UnternehmerTUM offers founders and startups a complete service from the initial idea to IPO. A team of over 300 experienced entrepreneurs, including scientists and investors, supports startups with business creation, market entry and financing – also with venture capital.For established companies, a team of experienced consultants offers access to the UnternehmerTUM ecosystem. UnternehmerTUM has many years of expertise in the development of innovation strategies and the implementation of technology-driven business ideas. Founded in 2002 by the entrepreneur Susanne Klatten, the non-profit UnternehmerTUM gGmbH is the leading center for innovation and business creation in Europe with more than 80 high-growth technology startups every year - including Celonis, Konux, Lilium and Isar Aerospace.


About appliedAI:

appliedAI is Germanys largest initiative for the application of AI technology with the vision to lift the whole country into the AI age. appliedAI was formed as a neutral and trustworthy initiative that acts both as a platform and service provider. We take our responsibility in the ecosystem seriously and aim to advance each and every partner to the next level of AI maturity. We work on the technological challenges, both in the application and applied research, from a strategic and innovation standpoint as well as with a perspective on education and people development. Our activities and services are primarily determined by the partners that join the initiative. Our founding partners were among others BMW, Google, Infineon, Linde, NVIDIA, and Siemens. appliedAI is part of UnternehmerTUM. UnternehmerTUM is one of the largest innovation centers in Europe and a non-profit. As a neutral platform for entrepreneurship and innovation, more than 300 employees serve more than 2500 individuals, >100 startups, and >100 companies per year.


About Ignite Sweden:

Innovation is crucial. Establishing tighter bonds between Sweden’s vibrant startup scene and the country's thriving, established companies is necessary to increase the pace of innovation and economic growth. Ignite Sweden is a program led by Kista Science City, LEAD, Minc, Sahlgrenska Science City, Sting, THINGS and Uminova Innovation, in collaboration with SISP – Swedish Incubators and Science Parks. Ignite is co-funded by Vinnova – Sweden’s innovation agency, the Swedish Energy Agency and Tillväxtverket - the Swedish Agency for Economic and Regional Growth.Since its start in 2017, Ignite has organized matchmaking events in Sweden and abroad connecting 545 startups with 178 corporates, resulting in 3152 meetings and most importantly 100+ commercial collaborations.


About AI Sweden:

AI Sweden is the Swedish National Center for applied Artificial Intelligence, supported by the Swedish government and the public and private sectors across the country. The mission is to increase the use of AI for the benefit of our society, Swedish competitiveness, and for everyone living in Sweden. To achieve this, AI Sweden runs projects of national interest in areas such as information-driven healthcare, AI solutions for the Swedish language, data-driven journalism, and AI to help tackle climate change. The center provides targeted training for partners and the general public. The Data Factory enables partners to AI Sweden to make available and access data and make use of computing power and storage capacity in AI projects.


About Hub France IA:

Hub France IA is a non-profit association, driving and federating European AI initiatives in France. Hub France IA’s mission is to promote the rapid growth of the French and European AI ecosystem to foster the emergence of new players, strengthen the competitiveness and sustainability of French companies in order to stimulate the adoption of AI in all sectors.


About NL AIC:

“The Netherlands AI Coalition is a public-private partnership in which the government, the business sector, educational and research institutions, as well as civil society organisations collaborate to accelerate and connect AI developments and initiatives. The ambition is to position the Netherlands at the forefront of knowledge and application of AI for prosperity and well-being. We are continually doing so with due observance of both the Dutch and European standards and values. The NL AIC functions as the catalyst for AI applications in our country.


About Cluster for Applied AI:

Cluster for Applied AI is Norway’s first business cluster for applied AI, with the main goal of serving and developing a leading eco system for commercial use of the most potent technology of our time.  Today the cluster has come to hold more than 86 members and close collaborating partners, representing the entire value chain of AI- from the competent problem owners with crucial domain competencies, to the actors that do research and develop solutions for handling and analyzing data that addresses specific problems. Cluster for Applied AI is mentioned by name in the Norwegian national strategy for artificial intelligence, which was released in January 2020.

Cluster for Applied AI is hosted by Smart Innovation Norway, a Norwegian research and innovation company with a main purpose to practice independent, applied research within the fields of renewable energy and information technology (AI), and to develop and facilitate networks that enables profitable and sustainable use of artificial intelligence in a business context.


About the Norwegian Artificial Intelligence Research Consortium (NORA):

NORA – Norwegian Artificial Intelligence Research Consortium – is a Norwegian collaboration between 8 universities, 3 university colleges and 4 research institutes within AI, machine learning and robotics. NORA aims to strengthen Norwegian research, education and innovation within artificial intelligence, machine learning and robotics, as well as other relevant research that supports the development of artificial intelligence applications.

Recognised by Innovation Norway as an entrepreneurial ecosystem for AI in Norway, NORA.startup is NORA’s innovation platform. NORA.startup works to build a knowledge-based innovation arena that facilitates networking and collaboration opportunities across the research and the startup community in Norway within artificial intelligence, machine learning and robotics. NORA.startup has 20+ startup companies and 30+ researchers.


About Norwegian Open AI Lab:

Norwegian Open AI Lab (NAIL) is a research center connecting research, education and innovation in artificial intelligence. NAIL's ambition is to be the premier  hub for cooperation between Norwegian universities, research institutes, and the private and public sector, focusing on applied research and research driven innovation within sustainable and trustworthy AI. NAIL contributes to continued education and professional development within AI topics, and is responsible for the Norwegian version of the online course 'Elements of AI'.

NAIL is hosted by Norway's largest university NTNU, and is co-funded by its partnership base, including some of the biggest and most ambitious companies in the country, smaller companies, municipalities and other public sector organisations, as well as partners from the Norwegian research sector.


Publisert 19. jan. 2022 13:06 - Sist endret 19. jan. 2022 13:06